05 September 2018
Lavazza has promoted the interior restoration of the iconic Venetian café “In Paradiso”, which is strategically located at the entrance of the Biennale Gardens, historical location for gathering and recreation (not by chance in the past it was popular with the likes of Rodin, Klimt, Kandinskij, Picasso and Warhol). Lavazza has chosen to entrust the interior restyling project to the architect Cino Zucchi and to offer the support of artist and designer Elena Salmistraro, which gave life to an interesting collaboration.
Cino Zucchi contoured the new counter as if it were a small kaleidoscope, where the daily events are reflected - a café in the end is like a miniature city square. Contemporary shapes and materials generate unexpected resonances with characters of the Venetian folklore.
Elena Salmistraro added her graphic designs to the back of the counter and to all the Lavazza accessories, from cups, to mugs and plates, to trays, sugar bowls and the menu.
Imagined by Cino Zucchi, the Harlequin diamonds, were condensed and differentiated to create a backdrop of patterns, which is combined with the decorations by Elena Salmistraro. The coffee plant is broken down into all its shapes and just like in a theatre, this creates the imaginary show of Coffee Paradise, resembling a new Garden of Eden.